Customer 360 — Unified Layer
A single graph connecting the customer to every touchpoint: contact channels (email, phone, address), financial activity (accounts, transactions), digital footprint (devices, sessions), products, alerts, and the underlying system lineage (departments, systems, tables).
Node Types
| Colour | Type | Role |
|---|
| Teal | Customer | Central resolved entity |
| Teal (darker) | Account / Transaction | Financial activity |
| Amber | Product / Category | Product holdings |
| Coral | Device / Alert | Digital and risk signals |
| Mid navy | Department | Organisational ownership |
| Dark navy | System | Source systems |
| Teal | Table | Physical data assets |
| Gray | Email / Phone / Address / Country / Jurisdiction | Contact and location attributes |
Key Relationships
| Relationship | Purpose |
|---|
USES_EMAIL / USES_PHONE | Contact channels |
RESIDES_AT → LOCATED_IN | Address to geography chain |
HAS_ACCOUNT → SENT / RECEIVED | Transaction flow |
HOLDS_PRODUCT → IN_CATEGORY | Product hierarchy |
SHARED_IDENTITY | Cross-customer entity resolution |
SOURCED_FROM_TABLE | Unified layer — data to physical lineage |
OWNS_SYSTEM → HAS_TABLE | System ownership chain |
